1 thought on “Research dynamics of smart tourism”

  1. In 2008, at the round table meeting held with American industrial and commercial leaders after Obama served as President of the United States, IBM CEO Sam Palmisano first mentioned the concept of "smart earth". Its goal is to make the world's operation more intelligent, involving the interaction between individuals, enterprises, organizations, governments, nature and society, and any interaction between them will be an opportunity to improve performance, efficiency and productivity. The core is to use a new generation of information technology to change the way of interacting with the government, companies and people through the use of new generation of information technology in order to improve the clarification, efficiency, flexibility and response speed of interaction. It is characterized by more thorough perception, more comprehensive interconnection, and more in -depth intelligence. With the continuous development of the earth system, it also provides us with more meaningful and new development opportunities. Immediately after intelligent power, intelligent transportation, intelligent medical care, smart food, smart banks, smart oil, etc. have successively become the goal of the development of various industries.
    Smart tourism is an important part of the construction of smart earth. It is to use new technologies such as cloud computing and the Internet of Things to take the initiative to perceive tourism resources, economy, activities and tourists with the help of portable terminal access to the Internet. The information in the other aspects is released in time, so that people can understand the information in time, arrange and adjust the work and travel plans in time, so as to achieve the effect of intelligent perception and convenient use of various types of tourism information. Through convenient means to achieve better service Essence Smart tourism has the following four characteristics:
    1. Comprehensive IoT -smart sensing equipment will make tourist attractions, cultural relics, and urban public facilities. Essence
    2. Fully integration -The Internet of Things, which realizes the city's scenic spots, scenic spots, hotels, transportation and other facilities, is fully connected and integrated with the Internet system, integrates data into the core database of tourism resources, and provides smart tourism service infrastructure.
    3. Cooperative operation -smart tourism service infrastructure, realize the harmonious and efficient collaboration of various key systems upstream and downstream of the tourism industry chain, and achieve the best state of the urban tourism system operation.
    4. Incubic innovation -encourage government, tourism companies and tourists to innovate technology, business and business models on smart tourism service infrastructure to provide cities with a steady stream of development momentum.
    In the context of making breakthrough progress in information technology, foreign tourism information construction is constantly developing in depth. In recent years, the Smart Tourism and Tourism Resources IoT proposed and emerged. On the one hand, the tourism informatization has reached a certain degree. Information collection and storage in various fields of the tourism industry has a considerable scale. The information resources may concentrate their advantages; on the other hand, the development of popular network and communication technology, sensor technology, RFID technology, and cloud computing technology has made future informationization show new development directions and development models. The application of collection and tourism information resources is possible.
    The United States introduced the RFID wristband system in the resort in Pocono Mountains in Pennsylvania in 2006, and began to try smart tourism. After wearing RFID wristbands, tourists can open their room doors, buy food and souvenirs, and charges in the activity area after bringing any cash and keys. At the same time, this wristband is also a customer's identity certificate.
    The Europe is fully applied to develop remote information processing technology. It is planned to establish a dedicated traffic wireless data communication network throughout Europe to achieve traffic management, navigation and electronic charges through smart transportation networks. ), Vehicle control system (AVCS), commercial vehicle operation system (ACVO), non -parking charging system (ETC), etc.
    Irh, South Korea, based on a smartphone platform and developed the "I Tour Seoul" application service system. This system is a mobile tourist information service platform provided by Seoul's tourists in Seoul. Through this platform, tourists can obtain various related travel information around the current location, such as: tourist attractions, restaurants, hotel information, and also provide methods to use bus, private cars, and walking methods from the current location. The platform also offers five languages, which is very convenient for foreign tourists who do not understand Korean or Seoul geography.
    The tourism informatization construction in China is generally divided into three stages. The first stage is the stage of professionalization. At this stage, all scenic spots and tourism authorities are under construction and databases. The basic data and special data of unified management have been realized. It is the stage of building digital tourism and digital scenic spots. At this stage, we have realized some distributed data integration management functions, and have established a certain data sharing and service mechanism to build a city/regional space information infrastructure. The common and sharing of data and business; the third stage is the stage of smart tourism, which is the stage of intelligence. At this stage, the construction of tourism informatization should be more applications, users and the entire tourism industry upgrade as the goal. By applying the new generation of IT technology to all aspects of the tourism industry chain, equipped the inductive chip to the tourism resources, integrate the Internet of Things, the Internet, and the communication network through cloud computing and supercomputers to achieve The communication of people, the communication of people, and the communication of things and things, thereby achieving the purpose of more refined and dynamic management scenic spots and tourism resources, and realize the wisdom of the whole process of tourism.
    The tourism industry is an experience economy. Tourists from designing tourism itineraries to obtaining travel information, from querying electronic maps to experience virtual tourism, from feeling vertical search to enjoy online booking It is not in the experience of this travel.
    At the same time, the popularization of popularization, scattered, personalized and spontaneous travel has become a trend. Self -driving tour, self -marching, and backpack tourism have also become a very common way of travel. Team tourists. According to incomplete statistics, 80%of the number of tourists from Beijing tourism accounts for 80 million tourists. This is a huge market. It is increasingly more convenient and fast, intelligent, personalized, and informatized.
    This currently developed by Internet of Things technology and 3G mobile communication technology as the rapid development of information technology, making pan -in, network, connectization, mobile, and intelligence into a general trend. This will bring fundamental changes to all of our industrial patterns, business methods, and development models. The "Twelfth Five -Year Plan" proposal has clearly added "informationization" in the traditional "four modernizations". This reflects the overall trend of we need to use informatization to drive the development of industry and service industry.
    The combination of two historic trends, tourism and informatization, will definitely bring the second revolution in the tourism industry. If the combination of the Internet and tourism in the past is the first revolution in the tourism industry, then new technologies and new changes will bring a second revolution. Our traditional tourism information order model is transforming to a personal service and location service with the drive of the Internet of Things and cloud computing. Actively discover the needs of tourists. According to the location of the tourist, according to the personality needs of tourists, more quality services are achieved through convenient means. This is the application prospect of smart tourism.
    Smart tourism is to support the support of the Internet, the Internet of Things, and communication network platforms and the application of multiple advanced information technology. Provide a basis for decision -making for the government authorities and improve the work efficiency of the government. The traditional government transitions to the electronic government. Provide timely tourism information for tourism companies, and provide technical support for the marketing and line design of the enterprise. Provide tourists with various tourism information and booking services related to tourist destinations, and can develop special routes for tourists for tourists' preferences. At the same time, virtual reality technology allows tourists to experience it in advance. Provide a virtual internship environment for students in tourism colleges and serve tourism teaching.
    The application system of smart tourism is as shown in the figure below, including: application layer, network layer, and perception layer. Application layers to realize smart tourism industry applications such as smart tourism, intelligent tourism, smart scenic spots, smart travel agencies, smart transportation, and smart hotels; the network layer is used as the application layer through the Internet, the Internet of Things and mobile communication networks as the application layer as the application layer as the application layer as the application layer as the application layer as the application layer Provide network services to achieve data security and efficient transmission; perception layers through various data collection and perception technologies, such as: RFID, barcodes, sensors, cameras, etc. to achieve data collection and storage support.
    The key technologies for smart tourism support include: broadband network and electronic technology, IoT technology, geographical information system, remote sensing, global positioning system, decision support system, multi -database technology, data mining and data fusion technology, virtual reality technology , Multimedia technology, etc., these technologies provide technical support for the entire system, making wisdom tourism possible. The core of the construction of the smart tourism system is the construction of the tourism application information system project, including the construction of the tourism non -space information management system and the tourism space information management system. It is composed of several subsystems, namely: system management module and tourism information management system , Tourism information network release system, tourist destination information consulting system, 3D virtual tourism system, tourism management and planning information system, tourism disaster warning system, etc. The framework of the technical support system of smart tourism is shown in the figure below:
    It to solve the dataization, interconnection, and intelligentization of smart tourism, we have to solve the following three key technologies, namely: data sensorization technology, connected transmission technology And intelligent processing technology. The so -called comprehensive perception of data is to enable tourism resources to be identified by the computer, and then form an overall data network, thereby achieving instant interaction of data information. Data perception technology includes sensing technology, RFID technology, GPS technology, video recognition, infrared, laser, scanning, etc. Interconnect transmission technology includes Internet technology and mobile communication technology, which are divided into long -distance communication technology (GSM, GPRS, UMTS, etc.), close -range communication technology (WIFI, Bluetooth, ZigBee, RFID, UWB, etc.), and GPS, wireless terminals based on GPS, wireless terminals And the location service technology of the network. Intelligent processing technologies include cloud computing, vague identification, etc. Among them, cloud computing integrates multiple relatively low computing entities through the network into a perfect system with strong computing power, and uses SaaS (software as service), PaaS (platform is service) and other advanced business models to make strong business models stronger. The computing power distribution is distributed into the hands of the end user.
    In 2011, the Peak Intelligence was entrusted by the Beijing Tourism Bureau to undertake some experience in Beijing's smart tourism construction planning project. The following author took some experience in the Beijing smart tourism construction planning project as an example to share with you the smart tourism construction and planning.
    The "Twelfth Five -Year Plan" plan proposed to build a city of innovation and take the lead in forming a development pattern of innovation -driven. Concentrated strengths shape the "Beijing Service" and "Beijing Creation" brands, and establish a modern service industry system that radiates the country with strong international influence. Improve information infrastructure and build smart tourist cities. Moreover, the construction of Beijing Smart Tourism City will play a leading role in the country. The peak wisdom is the Beijing smart tourism planning project under such a background.
    we positioning the smart tourism in Beijing as "the city of innovation and the capital of wisdom" and the four innovations proposed for this positioning: First, the innovation of the service model, from the previous guests to find a service to the active delivery service to send the service service The second is the innovation of service methods, relying on positioning technology and IoT technology to actively provide tourists to provide tourist services; third, the innovation of service methods, through the platform of smart terminal devices and smartphones, provide tourists with close tour guides and intelligentization. Tourism services; Fourth, innovation of service evaluation, including public comment and wisdom sharing, allowing tourists to share travel experience with their families and friends with their families and friends at any time, anywhere, and people can get feedback from tourists in real time.
    The information projects that have been completed before the Beijing Tourism Bureau and the smart tourism system for its construction, we recommend that the current key project of the Beijing Tourism Bureau is a comprehensive service center for construction of Beijing smart tourism, including five major systems: Settlement system, travel card system, customer service system, tourism terminal control system and IoT system.
    we believe that through the planning of Beijing's smart tourism and the vigorous promotion of the Beijing Tourism Bureau, we will definitely be able to increase quality and efficiency for Beijing's smart tourism construction and Beijing's tourism services. We also believe that there is such a powerful technical guarantee and such a broad application prospect, smart tourism will definitely bring the second revolution to China's tourism industry. "Smart Tourism: From Tourism Information to Smart"
    In January 2013, China Tourism Publishing House was published and issued.
    Ar author: Li Yunpeng (Associate Professor of Capital University of Economic and Trade), Xixi (Vice President of Leu Tourism Network), Shen Huayu (Associate Professor of Xiamen University)
    The main point of view: "Smart Travel: From tourism informatization to tourism wisdom The based on tourism informatization, first reviewing the development of tourism information, digitalization of tourism, and intelligent tourism until the intelligent development of tourism, and based on tourism information services, proposed the concept of smart tourism. It is explained in the connotation, extension, and category of Tourism information services. Later, the author systematically introduced various networks, information, communication and other engineering and management technologies related to smart tourism, and provided readers with indispensable basic knowledge for readers to understand and practice smart tourism. Finally, the author introduced the practice of smart tourism from the four aspects of smart tourism cities, smart scenic spots, smart hotels and smart tourism public services. Essence The publishing and distribution of this book is a long -term specialized with Dr. Li Yunpeng and studying at Temple. President Xi Xi practiced in Loi, and Professor Shen concentrated on research.

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